Tag: Social Media Marketing Ferozepur

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Digital Marketing

Benefits of Social Media for Your Business

Benefits of Social Media for Your Business

Over the recent years social networks have evolved as an integral part of Marketing strategies. Today, using social media is imperative for achieving business success. If not used in an optimized way you may miss out a fruitful business marketing opportunity. Using social media for business marketing has got a lot of benefits.

To uncover them, let’s plunge through this article:

Reputation management

The process of reputation management involves monitoring and addressing negative social media content. The process is critical for building brand’s reputation and trust in the market. This is because your consumers are always there on social media to discuss about your brand. If you are vigilant about these activities you can easily pick and sort the social media posts for the purpose of highlighting the positive ones while eliminating the negative content before it turning into a major concern.

Boost sales

Every second your social media account funnels in a new contact. Thus, irrespective of what you sale with social media platforms there are always the chances of increasing sales. The contacts can be easily converted into customers. Since the number of social media users is elevating day by day there is a great potential in leveraging benefits of social media selling.

Marketing

With help of social media posts you can easily share your company’s message. By regularly posting on social media you can increase awareness about your brand. Moreover, by proactively participating in social media campaigns you can sty hooked up with your customers and can make your brand visible to everyone.

Relationship Building

Social media gives voice to your brand. Customers often resort to social media to reach out small businesses. Thereby, if you are able to stay connected with people, able to solve their queries, and share content online then you can probably stay connected with audience. You can effectively engage with people and earn a powerful group of customers who can spread awareness about your brand in the market.

Conversions

When people start discussing about your brand on social media it tends to increase your brand’s awareness and credibility among the audience. Thereby, helping you drive more conversions that too in no time.

Hope, now it’s clear that social media has got a lot of advantages. If used appropriately for spreading information about a business it can reap exemplary results.

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Digital Marketing

Best Digital Marketing Strategies for Small Business

Best Digital Marketing Strategies for Small Business

Are you a small business owner? Are you struggling to market your products but restricted by a low budget? Well, we have got a way out. To scale up your business within a limited budget you need robust marketing strategies. By leveraging the benefits of these proven strategies your business will become viable to compete against larger companies. With small investments, you will reap high returns.

To know, “how”, let’s explore the below mentioned digital marketing strategies.

 

Facebook Advertising

As per the statistics, around 2 million small to medium scale enterprises advertise their business on Facebook. Facebook ads are the most effective means for advertising products or services to a niche audience. Also, the cost involved in Facebook marketing is least as others to other marketing strategies. The special features of Facebook advertising providing means to reach the right audience makes it one of the most effective marketing strategies. However, getting started with Facebook marketing is pretty easy. Just create your company business page and start accessing Facebook Ads Manager, ad platform.

 

PPC Advertising

PPC refers to pay-per-per-click. This kind of Digital Marketing strategy is based on the online ad model. Using these marketing tactics businesses can display their products or services to potential consumers. As its name suggests, each time a consumer hits your ad you are charged money. The pay-per-click model can be accessed via Facebook and other ad platforms. However, while implementing PPC marketing it is important to constantly update keywords. This will help you achieve a greater return on investment without wasting the budget.

 

Search Engine Optimization

Search Engine Optimization, also referred to as SEO is one of the most beneficial Digital Marketing strategies for small businesses. The SEO techniques involve optimizing website content and structure for ranking it higher in search engine results. By incorporating relevant keywords and by introducing minor changes to website higher rankings can be achieved. Thereby, greater traffic to the website can be generated. However, SEO is majorly useful for driving local traffic. This is because consumers who search nearby brands often scroll through their mobile phones. Hence, by optimizing website and content for local SEO chances of appearing in local mobile searches can be increased considerably.

 

So, if you are a small business owner and aspire to scale up your business then consider following aforementioned digital marketing strategies.

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Digital Marketing

What is the Difference Between SEO SEM and SMM

Difference Between SEO, SEM, and SMM

When discussing Digital Marketing these three terms are thrown around a lot. They are often used alongside each other. Many of the top websites that you visit today use a combination of these marketing strategies. So, what is the concept linked with these acronyms? How they are different and alike? Let’s have a look:

SEO- SEO stands for Search Engine Optimization. It refers to techniques and strategies employed to increase the likelihood of your website appearing on the top of the Google search results. By listing you your website at top SEO techniques tend to enhance your website’s SERP, Search Engine Result Page. However, to ensure that your website’s position stays intact in today’s highly competitive its content should be sound, proper and good. Moreover, the website design should be such that:

  • It serves as an information source for other websites.
  • Should be easily crawled and comprehended by the search engine.
  • Should be able to address people’s problems

SEM– The abbreviation SEM stands for Search Engine Marketing. It is an inclusive term that comprises all techniques of driving the search engine’s attention. SEO is a part of the SEM process. The techniques of Search engine marketing work to drive traffic to your website by using paid online advertising. Thus, in addition to employing SEO techniques, a business owner can now buy advertising or pay to have an ad to appear at the top of a search engine results list.

 SMM– The abbreviation SMM stands for Social Media Marketing. SMM has nothing to do with a search engine but it does play a crucial role in enhancing the website’s exposure. Unlike, SEO and SEM which require costly premiums and altering subtle factors, SMM is comparatively cheaper. Additionally, it also generates lucrative results, if done properly.

Hence, to gain an extensive online presence your website needs to have a solid SEO plan in conjunction with SMM and SEM strategies.

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Digital Marketing

Actionable E-Commerce Marketing Tactics for Budding Businesses

Actionable Ecommerce Marketing Tactics for Business

Worldwide Ecommerce Marketing evangelists are looking to create as well as implement a solid e-commerce marketing strategy that can convert more sales. However, they often miss certain critical elements. Here are a few E-commerce Marketing Techniques:

Social Media Marketing

Today, Social Media is the need of the hour. no Business can survive without Social Media like Facebook, Twitter, Instagram etc. It not only has the capacity to improve business visibility, but also helps to promote an e-commerce store.  Its important to use social Media Marketing to connect with customers, drive traffic, and improve sales.

Essential Tips:

  • Use storytelling techniques.
  • Wisely use different types of social media Plateforms.
  • Always try to automate social media posts.
  • Create innovative, inspiring, and shareable social media posts.
  • Promote your products in an innovative way.
  • Use multiple social automation tools.
  • Post your content according to the networks.
  • Use new platforms for better results.
  • Keep an eye on analytics.
  • Measure results and always test new techniques.

Create compelling subject lines for emails

Email Marketing is one of the most impressive and cost-effective Marketing techniques that help businesses to improve their bottom line. That is why, it is important to focus on it. All you need to do is to create impressive/simple subject lines to attract more readers as well as improving communication.

Today, most of the marketers ignore email Marketing; hence, it is essential to create attractive subject lines to improve overall open rates.

Tips:

  • Create urgency in subject lines.
  • To improve the overall click-through rates and minimize bounce rate include high-quality images as well as videos.
  • Always analyse click-through rates and bounce rate.
  • Segment target audience.
  • Identify readers who do open their emails and who do not.

 Create product videos

If you are not using product videos to engage users, you are missing the bandwagon. Whether you want to captivate audiences or improve ROI, use product videos. It is the best way to grab the attention of users.

Essential tips –

  • Create videos that can teach visitors.
  • Keep your videos short.
  • Create a stimulating video, offering complete information.
  • Use quality text, captions as well as images.
  • Create a YouTube channel.
  • Always create a fresh description for the video.
  • Use top video creation platforms.
  • Always use audio as well.

So, if you are a marketer and want to improve your Online visibility of your e-commerce store, try the above mentioned techniques to see the magic.