Author: GP Singh

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Website Designing

Woocommerce vs Magento – Which is Best for Ecommerce Development

Woocommerce vs Magento - Which is Best for Ecommerce Development

Woocommerce and Magento are both widely popular Ecommerce platforms. Both of them offer a set of outstanding features for Ecommerce Website. Therefore, selecting the best between two is a bit tricky task. Fortunately, we are here to help you. Through this article, we help you uncover some of the important features of both platforms.

But before we delve into details, it is better to have a clear understanding of both Ecommerce platforms:

What is Magento?

Magento is eCommerce CMS based on open source technology. The flexible platform of Magento provides businesses with an opportunity to expand their e-commerce activities. With Magento, platform businesses can easily create a ready to use e-commerce store. The platform has free as well as paid solutions. The paid solution offers extra functionalities of cloud hosting and support.

What is WooCommerce?

WooCommerce is a powerful open-source WordPress plugin for creating Ecommerce platforms. The WooCommerce platform allows you to create online stores, manage inventory, and payments. The lightweight capabilities of this e-commerce plugin facilitate much ease in creating simpler websites with large content requirements.

Magento vs WooCommerce

Budget:

When it comes to budget starting a WooCommerce store is an economical choice over Magento. Its great selection of hosting plans, free themes, and low-cost extensions help you make choices that fit your budget.

Security:

Both Magento and WooCommerce have advanced security options. However, apart from managing everything your end, the CMS must also be capable of handling security concerns. And this is where Magento takes the lead. Every often it releases new security patches for users so that all potential vulnerabilities and threats to a website can be avoided.

Flexibility: 

If you are a beginner then WooCommerce is a great choice to go for. But as time proceeds you will realize that it restricts in its capabilities. As compared to Magneto’s free version, WooCommerce has lesser flexibility and functionality to support your website to grow.

SEO friendly: 

As compared to WooCommerce, Magento has better SEO capabilities. Its store of numerous features, in-built resources, responsiveness, and exemplary performance helps your ecommerce website to fetch higher ranks in organic Search results.

User-friendly:

 When compared with Magento, WooCommerce as a CMS platform is much easier to use. Its user-friendly and requires less technical knowledge. The WooCommerce platform has easy to dashboard, themes and website customization options.

Conclusion

Thus, there is a straight forward answer, when it comes to selecting an Ecommerce platform. However, by analyzing needs and specific requirements you can always make the right decision.

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Digital Marketing

Best Digital Marketing Strategies for Small Business

Best Digital Marketing Strategies for Small Business

Are you a small business owner? Are you struggling to market your products but restricted by a low budget? Well, we have got a way out. To scale up your business within a limited budget you need robust marketing strategies. By leveraging the benefits of these proven strategies your business will become viable to compete against larger companies. With small investments, you will reap high returns.

To know, “how”, let’s explore the below mentioned digital marketing strategies.

 

Facebook Advertising

As per the statistics, around 2 million small to medium scale enterprises advertise their business on Facebook. Facebook ads are the most effective means for advertising products or services to a niche audience. Also, the cost involved in Facebook marketing is least as others to other marketing strategies. The special features of Facebook advertising providing means to reach the right audience makes it one of the most effective marketing strategies. However, getting started with Facebook marketing is pretty easy. Just create your company business page and start accessing Facebook Ads Manager, ad platform.

 

PPC Advertising

PPC refers to pay-per-per-click. This kind of Digital Marketing strategy is based on the online ad model. Using these marketing tactics businesses can display their products or services to potential consumers. As its name suggests, each time a consumer hits your ad you are charged money. The pay-per-click model can be accessed via Facebook and other ad platforms. However, while implementing PPC marketing it is important to constantly update keywords. This will help you achieve a greater return on investment without wasting the budget.

 

Search Engine Optimization

Search Engine Optimization, also referred to as SEO is one of the most beneficial Digital Marketing strategies for small businesses. The SEO techniques involve optimizing website content and structure for ranking it higher in search engine results. By incorporating relevant keywords and by introducing minor changes to website higher rankings can be achieved. Thereby, greater traffic to the website can be generated. However, SEO is majorly useful for driving local traffic. This is because consumers who search nearby brands often scroll through their mobile phones. Hence, by optimizing website and content for local SEO chances of appearing in local mobile searches can be increased considerably.

 

So, if you are a small business owner and aspire to scale up your business then consider following aforementioned digital marketing strategies.

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Digital Marketing

What is the Difference Between SEO SEM and SMM

Difference Between SEO, SEM, and SMM

When discussing Digital Marketing these three terms are thrown around a lot. They are often used alongside each other. Many of the top websites that you visit today use a combination of these marketing strategies. So, what is the concept linked with these acronyms? How they are different and alike? Let’s have a look:

SEO- SEO stands for Search Engine Optimization. It refers to techniques and strategies employed to increase the likelihood of your website appearing on the top of the Google search results. By listing you your website at top SEO techniques tend to enhance your website’s SERP, Search Engine Result Page. However, to ensure that your website’s position stays intact in today’s highly competitive its content should be sound, proper and good. Moreover, the website design should be such that:

  • It serves as an information source for other websites.
  • Should be easily crawled and comprehended by the search engine.
  • Should be able to address people’s problems

SEM– The abbreviation SEM stands for Search Engine Marketing. It is an inclusive term that comprises all techniques of driving the search engine’s attention. SEO is a part of the SEM process. The techniques of Search engine marketing work to drive traffic to your website by using paid online advertising. Thus, in addition to employing SEO techniques, a business owner can now buy advertising or pay to have an ad to appear at the top of a search engine results list.

 SMM– The abbreviation SMM stands for Social Media Marketing. SMM has nothing to do with a search engine but it does play a crucial role in enhancing the website’s exposure. Unlike, SEO and SEM which require costly premiums and altering subtle factors, SMM is comparatively cheaper. Additionally, it also generates lucrative results, if done properly.

Hence, to gain an extensive online presence your website needs to have a solid SEO plan in conjunction with SMM and SEM strategies.

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Digital Marketing

What Support You Can Get from A Digital Marketing Company

What Support You Can Get from A Digital Marketing Company

The role of Digital Marketing is huge in making any business famous and successful. They just do not enhance the business but make sure that the website gets relevant visitors as per the business need and kind. The Digital Marketing Companies in Ferozepur are always busy in making their consumers’ website the most well-known one with the help of right technique and programs.

E-commerce reputation is not limited to western world. As with computer knowledge rate, PC possession and Web users, the Indian market is seeing significant growth in e-commerce similar to American or Western marketplaces.There are many supports that wholesome from your online marketing experts. Before you hire them, you should be aware of those services and support.

Promote The Business: The vital factor that such firms do for the customers is enhance their business. They use multiple promotional methods through which your website becomes a well-known name for your focus on audiences. Once the website gets enough promotion, then you can quickly anticipate receiving a large quantity of holidaymakers on the same every day.

Ensure Frequent Circulation Of Traffic: Some methods you need to apply for the right promotion of your business as well as the website. It is very crucial to have a certain quantity of holiday makers hold the top position on the SERP’s for a long time. The business can determine such methods for you. They make sure that your website can gain visitors flow in a normal way. Particularly they apply help you to get a desired quantity of holidaymakers on your website daily.

Diminish Adverse Effects: From time to time, the competitors of online business play horrible games to get a greater position in the business. They start promoting negative things about your business and products available on the market. A good business programs their associated with such the means that can provide full protection to your business from such harmful activities. They help your business to fight against those negative results and lead it to be successful.

Offer Higher Conversion Rate: Getting visitors on the website is not the final factor you want for your business. What you can do if you are getting visitors on the site but they do not convert into leads? Thus, the focus on of the Digital Marketing Companies in Ferozepur  is to provide the best conversion rate to their potential customers. They strategy the marketing associated with a way that your website visitors can simply be converted into your potential customers and then you can transform them into leads.

Plan Strategies as Per Your Business Requirements: The smartest factor you can anticipate from the Ecommerce Development Company in Ferozepur they plan the methods as per your specific business needs. They assess your current business first, find out the strength and the limitations of the same and then strategy their methods. They apply the methods, which are suitable for your business as per its target, size,and pattern.

After reading these suggestion, now will be able to find the best Digital Marketing Company in Ferozepur top promote your business online.

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Website Designing

Carefully Optimise Your Website To Improve Visibility

Carefully Optimise Your Website To Improve Visibility

It is a fact that visitors are more likely to visit the sites that are on top and being on second or third page is of no use. That’s why, it is important to optimize a website so that it can perform well and come on top. However, it is quite difficult even for seasoned marketers. That’s why, it is essential to follow proven and standard procedure to get good as well as long-term results. So, if you want website to attract more customers and improve its sales, use quality online marketing techniques.

 Improve your site’s overall functionality

There are many things that you can perform to improve your site’s overall functionality, as well as visibility. One of the best things you can do is ensure that you always publish relevant, specific and informative content for audiences. Having relevant content is one of the factors of giving your company a competitive edge.

Identify a list of keywords that best defines your business

As a marketer, you also need to identify a list of keywords that best defines your business. This will be something that customers may search for. Hence, you need to use quality keywords research tools such as Adwords or Moz to explore the best results.

 Did you know that your images can rank?

You also need to optimize images (Did you know that your images can rank on Google?). All you need to do is to use alt text to optimize images across the Website. You can use it for images, photographs, charts or pictures on a website.

However, it must be noted that alt text is not visible on your pages; it only appears in the source code of your site. One of the primary advantages is that alt text allows search bots to understand and know about your images and thus index them more accurately. All these elements are quite helpful in achieving good rankings

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Digital Marketing

Achieve Success through Online Marketing Activities

Achieve Success through Online Marketing Activities

So you have finally decided to use Digital Marketing and especially SEO to accelerate your business and improve its overall ROI. Of course, it is a right decision because it may lead to great success and help your business to move forward irrespective of the working environment. Today, there are many IT companies that offer committed SEO Services to accelerate businesses and help them to outperform in their niche.

SEO companies have a skilled team

One of the major advantages is that these companies have a skilled team that can perform a wide range of tasks such as its keywords research to complete on-page and off-page optimization. They also consider local search optimization, help to create a mobile friendly website and in fact, help to integrate AMP. All these elements provide better results and improve a site’s overall visibility.

Online marketing solutions from email marketing to Pay per click (PPC) advertising

These companies also provide a wide range of Online Marketing solutions from email marketing to Pay per click (PPC) advertising in an affordable way. They help your business Website to reach the widest possible audiences with ease and in an effective way. In this way, they improve the overall online visibility of your website and enhance its brand image.

Define your your budget and start online marketing

The best thing is that you can define your your budget and start online marketing to get the desired goals. Some SEO companies assist you with entire link building efforts; they help in identifying bad backlinks to improve the overall backlink profile of your website. They resolve 404 errors and other technical issues such as pagination in order to make your website strong as well as competitive. They disavow the bad backlinks and build quality backlinks to attain the best results.

Keep an eye on the manual penalty

They also keep an eye on the manual penalty that can degrade a website and its overall credibility. In fact, they also help businesses in content marketing, which is one of the most critical elements when it comes to online marketing. They create relevant and original content and help users to improve their understanding and knowledge. In this way, they improve the overall credibility of a website. They know and understand the needs of market and deliver results accordingly. This certainly helps you to improve your ranking across all the search engines.

Complete Social Media Marketing

Moreover, these companies can provide complete social media marketing as well as management to businesses so that they can increase their exposure and connect with audiences in real time. They can handle different types of social media accounts efficiently. So, are you ready to come out of your comfort zone and achieve success through online marketing activities?

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Website Designing

Important Elements of Modern Web Design

Important-Elements-of-Modern-Web-Design

Website designing is a comprehensive process that involves planning, creating and updating the website. It is an inclusive term that involves website composition, data layout, user interface, navigation, graphics, icons, and website configuration.

Over recent years, web designs have evolved tremendously. Several contemporary concepts are being added in the design and layout of websites. The introduction of contemporary design features is adding to simplify and enhance user experiences.

Some of the key elements of modern web design that are following the trend are:

A compelling, but limited, ambit of Colors

This may sound a low tech, but when it comes to modern Web Design, color schemes and usage is very essential. A vibrant palette of colors will help you achieve dynamism between all that your business needs to put out. Simplifying the website’s color scheme makes it convenient to concentrate, and that’s why modern website designs only have minimal color combinations.

Appropriate calls to action

Elements such as free consultations, email subscription forms, free downloadable e-books, white papers, free product forms, or other invitations should be skillfully incorporated in the websites. Referred to as call-to-action these modern webs design elements and are pretty much essential for collecting the visitors ‘ contact data to continue communications with them as leads and translate them into customers.

Speed Optimization

In this digitally driven atmosphere, people prefer things to work faster. Nobody prefers browsing a website that is slow and consumes time while navigating. Thus, embedding speed optimizing features in web design is very essential to drive traffic for your business.

Font Specifics

Typography has evolved as a crucial modern web design element. It refers to using different font types to express textual aspects of web design. Various unique font styles can be integrated to enhance the website look. It helps in creating distinct value for your brand as on perceiving them people would be able to identify your brand easily. With ample of font palette available nowadays, selecting the most suitable font for your brand has become an easier option.

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Website Designing

Best CMS for Ecommerce Website Development

Best CMS for E-commerce Website Development

ECommerce websites are basically the online portals that facilitate online transactions of goods and services through means of the transfer of data and funds over the Internet.

Each sector has its own distinct e-commerce website. However, among all retail sales are the most prevalent form, the others may include websites for auction, business-to-business services, music portals, consultancy websites, websites for financial management, and many more.

Content Management System (CMS)

The Content Management System (CMS) is a web-based application that offers the users distinct permission levels to handle (all or a segment of) content, data or website project information, or internet/intranet application.

Content Management System involves creating, editing, archiving, publishing, collaborating, reporting, distributing content, data, and information on website. Using CMS for Ecommerce Website Development decrease development cost nd it is easy to manage and changes in website.

Best CMS for E-Commerce Website

WooCommerce is a WordPress plugin for open-source e-commerce. It is intended to be used for small to large internet merchants. Instead of a certification program, WooCommerce makes use of a legit partnership program.

It’s a system for online store management. It is based on PHP and uses the elements of MySQL database and HTML. Many languages and currencies are supported and are freely accessible under the GNU General Public License.

Mogento offers rich features, reliability, functionality and innovative development services for next-generation projects. Regarded as one of the most significant open-source e-Commerce frameworks, Mogento has flourished leading a way to achieve enhancement.

Opencart is an online store management program that is easy to use, powerful and open source. with Mogento you can manage multiple ecomerce stores from single back-end. Soon after the setup, an OpenCart shop may be prepared to take orders.

Shopify is a popular e-commerce builder, which currently hosts over 380,000 active online stores. Shopify focuses on improving everyone’s business, so owner can focus building and selling their products.

PrestaShop is one of the most common open source e-commerce platforms in the world. The PrestaShop software is released under the Open Software License (OSL). It is published in assistance with MySQL database management system in the PHP programming language.

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Website Designing

Tips to Improve Website Loading Speed

Tips to Improve Website Loading Speed

Page speed is a measurement of how fast the content on your page loads. For providing the best user experience, page speed is very essential.

Furthermore, this is how a faster website loading can benefit you:

  • Customers would come back more if the website loads faster
  • Faster websites are ranked higher in Search Engines
  • Faster websites add value to SEO strategy
  • Faster websites yield better results and generate a good sense of job

Well, how to accomplish it. To help you out here are some handpicked tips that can aid in increasing the speed of your website

  1. Select the right hosting service provider

Web hosting is a service that enables organizations and people to post on the Internet a Website or internet page.

Here are some expert tips for choosing a web host:

  • For small to medium sites, shared hosting is great
  • VPS (Virtual Private Server) Hosting provides greater flexibility for fast-growing sites
  • Dedicated hosting delivers maximum security and server resources
  • Online Store: Think about an e-Commerce Hosting Service

Some of the best webs hosting providers are Bluehost, Hostgator, SiteGround, GoDaddy, A2Hosting, iPage, Dreamhost, GreenGeek.

  1. Image Optimization

Optimizing web images is a system of delivering high-quality pictures in the proper format, dimension, size, and resolution while maintaining the smallest possible size. Significance of website image optimization are enlisted below:

  • Improves page loading speed
  • Improves SEO Ranking
  • Helps in boosting conversions
  1. Optimization of CSS for faster websites

The most prevalent fault in slow page loading is the absence of an optimized CSS.

Here are some ways which can optimize your CSS for a faster website:

  • Reduce needless code
  • Put CSS up and JS down
  • Split CSS files
  • Reduce the amount of space
  • Arrange the code
  1. Database optimization

Optimization of the database relates to a range of methods to reduce reaction time for the database scheme.

Some of the DB optimization pros are:

  • Faster processing query
  • High system performance
  • Efficient use of database engine
  • Less memory consumption
  • Reduces information redundancy and updates mistakes
  1. Use CDN – Content Delivery Network

This service is efficient in accelerating the delivery of high-traffic website content and global reach websites.

Some reasons why you should consider using CDN are:

  • Reduced latency and better results of the website
  • Increased security & DDoS protection
  • Better user experience
  1. Server-side optimization

In a server-side optimization, all the tasks that optimize and manipulate the elements on a webpage are performed before the page code is sent to user’s browser.

Here are the reasons why your business needs server-side optimization:

  • Collaboration on tighter process integration
  • Back-end or server-side optimization allows for testing search algorithms, checkout/registration flow, and dynamic pricing.