The modes and ways of searching for information Online are witnessing a rapid transition. Now a day, people are finding easier to search the information using voice commands. Additionally, by the end of the year 2020, 50 percent of searches are proposed to be based on voice commands. Therefore, with changing trends and consumer demands voice search is gaining prominence in the market. The Websites today need to incorporate different kind of strategies for enabling voice searches.
Strategies for Voice Search Optimization:
Claiming business listing on Google
Optimizing and claiming Google My Business listing helps to fetch more information about your business. It helps the person find out address, contact number, and working hours of your business. Since most of the voice searches pertain being local thus updating your Google My Business listing will aid in increasing the probability of showing up your business whenever a search query is performed in regard to your business location or category.
Using conversational keywords
Using conversational, long-tail keyword phrases in the website content will aid you in forming a better understanding and answering capability to the natural language based questions. Thus, one needs to find out the natural language keyword phrases commonly used by the target audience.
Incorporation pages for FAQs
Creating FAQ pages and content that answers the natural-sounding questions can help drive traffic to your website through voice searches. Creating these snippets and pages based on long-tail+ conversational keyword phrases will help pull out more data from your website. Moreover, it will also improve the probability of your website to appear in a Google Featured Snippet.
Using Structured Data Markup
Using structured data on the website will help in providing more information about your business to the voice search devices. Applying correct schema’s or structured data to a website is an essential aspect for promoting voice optimization. It specifies precise information about your website and aids the search engines in understanding and parsing your content accurately.