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Website Designing

Carefully Optimise Your Website To Improve Visibility

It is a fact that visitors are more likely to visit the sites that are on top and being on second or third page is of no use. That’s why, it is important to optimize a website so that it can perform well and come on top. However, it is quite difficult even for seasoned marketers. That’s why, it is essential to follow proven and standard procedure to get good as well as long-term results. So, if you want website to attract more customers and improve its sales, use quality online marketing techniques.

 Improve your site’s overall functionality

There are many things that you can perform to improve your site’s overall functionality, as well as visibility. One of the best things you can do is ensure that you always publish relevant, specific and informative content for audiences. Having relevant content is one of the factors of giving your company a competitive edge.

Identify a list of keywords that best defines your business

As a marketer, you also need to identify a list of keywords that best defines your business. This will be something that customers may search for. Hence, you need to use quality keywords research tools such as Adwords or Moz to explore the best results.

 Did you know that your images can rank?

You also need to optimize images (Did you know that your images can rank on Google?). All you need to do is to use alt text to optimize images across the Website. You can use it for images, photographs, charts or pictures on a website.

However, it must be noted that alt text is not visible on your pages; it only appears in the source code of your site. One of the primary advantages is that alt text allows search bots to understand and know about your images and thus index them more accurately. All these elements are quite helpful in achieving good rankings

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Website Designing

Important Elements of Modern Web Design

Website designing is a comprehensive process that involves planning, creating and updating the website. It is an inclusive term that involves website composition, data layout, user interface, navigation, graphics, icons, and website configuration.

Over recent years, web designs have evolved tremendously. Several contemporary concepts are being added in the design and layout of websites. The introduction of contemporary design features is adding to simplify and enhance user experiences.

Some of the key elements of modern web design that are following the trend are:

A compelling, but limited, ambit of Colors

This may sound a low tech, but when it comes to modern Web Design, color schemes and usage is very essential. A vibrant palette of colors will help you achieve dynamism between all that your business needs to put out. Simplifying the website’s color scheme makes it convenient to concentrate, and that’s why modern website designs only have minimal color combinations.

Appropriate calls to action

Elements such as free consultations, email subscription forms, free downloadable e-books, white papers, free product forms, or other invitations should be skillfully incorporated in the websites. Referred to as call-to-action these modern webs design elements and are pretty much essential for collecting the visitors ‘ contact data to continue communications with them as leads and translate them into customers.

Speed Optimization

In this digitally driven atmosphere, people prefer things to work faster. Nobody prefers browsing a website that is slow and consumes time while navigating. Thus, embedding speed optimizing features in web design is very essential to drive traffic for your business.

Font Specifics

Typography has evolved as a crucial modern web design element. It refers to using different font types to express textual aspects of web design. Various unique font styles can be integrated to enhance the website look. It helps in creating distinct value for your brand as on perceiving them people would be able to identify your brand easily. With ample of font palette available nowadays, selecting the most suitable font for your brand has become an easier option.

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Website Designing

Best CMS for Ecommerce Website Development

ECommerce websites are basically the online portals that facilitate online transactions of goods and services through means of the transfer of data and funds over the Internet.

Each sector has its own distinct e-commerce website. However, among all retail sales are the most prevalent form, the others may include websites for auction, business-to-business services, music portals, consultancy websites, websites for financial management, and many more.

Content Management System (CMS)

The Content Management System (CMS) is a web-based application that offers the users distinct permission levels to handle (all or a segment of) content, data or website project information, or internet/intranet application.

Content Management System involves creating, editing, archiving, publishing, collaborating, reporting, distributing content, data, and information on website. Using CMS for Ecommerce Website Development decrease development cost nd it is easy to manage and changes in website.

Best CMS for E-Commerce Website

WooCommerce is a WordPress plugin for open-source e-commerce. It is intended to be used for small to large internet merchants. Instead of a certification program, WooCommerce makes use of a legit partnership program.

It’s a system for online store management. It is based on PHP and uses the elements of MySQL database and HTML. Many languages and currencies are supported and are freely accessible under the GNU General Public License.

Mogento offers rich features, reliability, functionality and innovative development services for next-generation projects. Regarded as one of the most significant open-source e-Commerce frameworks, Mogento has flourished leading a way to achieve enhancement.

Opencart is an online store management program that is easy to use, powerful and open source. with Mogento you can manage multiple ecomerce stores from single back-end. Soon after the setup, an OpenCart shop may be prepared to take orders.

Shopify is a popular e-commerce builder, which currently hosts over 380,000 active online stores. Shopify focuses on improving everyone’s business, so owner can focus building and selling their products.

PrestaShop is one of the most common open source e-commerce platforms in the world. The PrestaShop software is released under the Open Software License (OSL). It is published in assistance with MySQL database management system in the PHP programming language.

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Website Designing

Tips to Improve Website Loading Speed

Page speed is a measurement of how fast the content on your page loads. For providing the best user experience, page speed is very essential.

Furthermore, this is how a faster website loading can benefit you:

  • Customers would come back more if the website loads faster
  • Faster websites are ranked higher in Search Engines
  • Faster websites add value to SEO strategy
  • Faster websites yield better results and generate a good sense of job

Well, how to accomplish it. To help you out here are some handpicked tips that can aid in increasing the speed of your website

  1. Select the right hosting service provider

Web hosting is a service that enables organizations and people to post on the Internet a Website or internet page.

Here are some expert tips for choosing a web host:

  • For small to medium sites, shared hosting is great
  • VPS (Virtual Private Server) Hosting provides greater flexibility for fast-growing sites
  • Dedicated hosting delivers maximum security and server resources
  • Online Store: Think about an e-Commerce Hosting Service

Some of the best webs hosting providers are Bluehost, Hostgator, SiteGround, GoDaddy, A2Hosting, iPage, Dreamhost, GreenGeek.

  1. Image Optimization

Optimizing web images is a system of delivering high-quality pictures in the proper format, dimension, size, and resolution while maintaining the smallest possible size. Significance of website image optimization are enlisted below:

  • Improves page loading speed
  • Improves SEO Ranking
  • Helps in boosting conversions
  1. Optimization of CSS for faster websites

The most prevalent fault in slow page loading is the absence of an optimized CSS.

Here are some ways which can optimize your CSS for a faster website:

  • Reduce needless code
  • Put CSS up and JS down
  • Split CSS files
  • Reduce the amount of space
  • Arrange the code
  1. Database optimization

Optimization of the database relates to a range of methods to reduce reaction time for the database scheme.

Some of the DB optimization pros are:

  • Faster processing query
  • High system performance
  • Efficient use of database engine
  • Less memory consumption
  • Reduces information redundancy and updates mistakes
  1. Use CDN – Content Delivery Network

This service is efficient in accelerating the delivery of high-traffic website content and global reach websites.

Some reasons why you should consider using CDN are:

  • Reduced latency and better results of the website
  • Increased security & DDoS protection
  • Better user experience
  1. Server-side optimization

In a server-side optimization, all the tasks that optimize and manipulate the elements on a webpage are performed before the page code is sent to user’s browser.

Here are the reasons why your business needs server-side optimization:

  • Collaboration on tighter process integration
  • Back-end or server-side optimization allows for testing search algorithms, checkout/registration flow, and dynamic pricing.
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Website Designing

Best PHP framework for Website Development

PHP also known as hypertext preprocessor is one of the most popular programming languages used for Website Development. It is an open source scripting language for the server side. Over the years PHP has evolved a lot. Now a day, PHP frameworks are being used to simplify the PHP web development procedure. These frameworks are basically used for streamlining and speeding up the web development processes. A PHP framework may be referred to as a platform consisting of a library of codes that facilitate the development of websites or web applications.

The list of PHP frameworks that are ideal for web development includes:

Laravel

Lavarel is a free open source PHP framework suitable for developing complex web applications. It is faster as compared to other PHP frameworks. It also eases up the common development tasks such as caching, routing, sessions, and authentication.

Codeigniter

Codeigniter is a straightforward, lightweight PHP framework suitable for developing dynamic websites.   It offers a simplified procedure for installation and comprises of MVC architecture, inbuilt security tools, and error handling procedures.

Cake PHP

CakePHP is one of the easiest frameworks to develop feature-loaded websites with visually appealing elements. Some of the distinguishing characteristics of this framework include cross-site request forgery (CSRF) protection, cross-site scripting (XSS) prevention and SQL injection prevention.

Symfony

This  PHP framework is suitable for developing websites for large scale enterprises. Symfony is highly flexible and can also be integrated Drupal.  The framework also comprises of a large array of reusable Php components.

Zend

The Zend Php framework is an object-oriented framework that is widely preferred for large scale IT departments and financial institutions. The prominent features of this framework include data encryption, MVC components, session management, and simple cloud API integration.

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Website Designing

Importance Of Logo for Business

The logo is a Brand image that is used to designate a particular brand or product, typically using visually appealing and identifiable Graphics and Fonts. There designers usually have a degree in graphic design, composition course, marketing and design. Before designing logo a person should always keep certain points in mind, there are some of the important points for making a good logo:

1. Recommend Your Identity
Logo of a brand should always be related to the product, it might help costumers to identify your just by looking at the logo. Although there are many brands that do not included their names in logo design, but 99.99% of people around the world are likely to recognize and name the brand they represent. But if global recognition and world domination in your industry are not enough for you.

2. Invite New Customers To Meet You
We do not live in a monochromatic world. People are attracted by an interesting design and color. A logo that identifies your packaging or decorates your business should be designed to grab your potential customers’ attention and at least make them look and I hope to buy your product. The restaurant, which specializes in dishes from the farm to the table, attracts customers with a Bio logo. You can use this logo for signage, menus and on your Website to attract hungry consumers looking for a dining experience.
The logo of this cosmetics line conveys the benefits of the product: fresh, smooth, natural and healthy. Efficient simplicity forces me to take them off the shelf and put them in the basket.

3. Stand Out From The Competition
Some icons represent specific industries or products. For example, how many pizzerias do you wear with a logo with an Italian chef with a mustache with a big white hat and a big smile? Maybe a ridiculously big pizza? A good logo reflects who you are, but you also need to differentiate yourself from others. A good logo should dare to be different.

4. Promotes Brand Loyalty
From time to time, the company may redraw its logo, perhaps update its appearance, or reflect other changes in the business. As a distributor, I understand. As a consumer I hate that. When I got used to the logo of my favorite brand and they changed, I feel a bit cheated. Now I have to train my brain to look for something new. Brand loyalty is enormous and should be promoted by all companies. The recognizable and well-known logo contributes significantly to the brand loyalty.

5. This Can Be Anywhere
Place your logo on all your marketing products, packaging, grocery stores, social networks, websites, etc. LOGO is one of the ways to constantly promote your brand and message, be it in business, at the customer, on the Internet, anywhere. After you have developed your message about the brand and linked it with your logo, everything you do and believe will be associated with the logo and the brand.

GP Webs provides complete business-specific logo and brochure design solutions as per your requirements. Our designers can create attractive designs that can improve your brand image. One of the biggest benefits of logos for business is to improve business’s visibility.

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Website Designing

What is the Difference between a Web Developer and a Web Designer?

Today this question requires a little more nuance: you will find it difficult to find a web designer who does not know a bit of HTML and CSS and should not look for a developer search interface that can provide a storyboard,

If you speak correctly about the general concepts of web design and web development, this difference is somewhat understandable.

What is Web Designing?

Web Designing regulates everything related to the visual aesthetics and usability of the website: color, information flow, design, and everything related to the visual aspects of the user interface. Some common skills and tools that distinguish a web designer from a web developer are:

  • Adobe Creative Suite
  • Color palette
  • Print
  • Design / Format
  • Brand
  • Frames, models and storyboards
  • Graphic design
  • Logo design

Using color, images, typography and design, they enhance the digital experience.

However, many web designers are also familiar with HTML, CSS and JavaScript; this helps create web application templates in real time to present an idea to the team or refine the user interface. UX website developers often work with modeling services, such as WordPress or Joomla.

What is Web Development?

Web Development installs all the codes that point to a website. It can be divide into two parts: front-end and back-end. The external or client side of the application is the code responsible for determining how the site shows the models modeled by the designer. The backend or application server is responsible for managing the data in the database and distributing it in the interface. The job of the external developer is to share most of the overlay with the web designer. Some Skills and Tools that Web Developer Use are:

  • HTML
  • PHP
  • Javascript
  • Adobe Dreamweaver
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Website Designing

What is Ecommerce and types of Ecommerce Services

What is Electronic Commerce?

Electronic commerce or Ecommerce is a term used for any commercial or economical transaction when the information is transmitted over the Internet. It covers various types of businesses: from retail stores to auctions and music stores, to the exchange of goods and services between companies. Currently, this is one of the most important aspects of the Internet.

Electronic commerce allows consumers to make an electronic exchange of goods and services without temporary or spatial barriers. In the last five years, electronic commerce has grown rapidly and is expected to continue, if not accelerated, at such speed. In the near future, the borders between “traditional” and “electronic” commerce will disappear more and more, as more and more companies carry out part of their operations through the Internet.

Types of E-commerce Services in Ferozepur

E-commerce services can be used for various transactions over the Internet. The services you hire must match the kind of business in which you participate. Therefore, before choosing a service provider that best suits your needs, a preliminary market survey is strongly recommended. Popular Ecommerce services in Ferozepur are divided into the following main categories:

  • Business to business (B2B)
  • Business to consumer (B2C)
  • Consumer to Business (C2B)
  • Company to Company (C2C)

Business to Business (B2B)

E-commerce services from one company to another, also called EDI or electronic data exchange, generally work through the Internet. Two companies transmit information electronically. This type of activity now accounts for 94% of all e-commerce transactions.

Consumer to Business (B2C):

B2C e-commerce services only work on the Internet. In this type of commerce, the consumer has access to the supplier’s system.

Commercial customers to Business: (C2B):

Consumer e-commerce is a growing area in which consumers require specific information or services in online commerce.

Employee to Business (B2E):

E-commerce services also call this type of internal network. B2E E-commerce is the website of an employee that provides information about the organization. An intranet is usually run from the company’s, but in some cases, it can be redistributed to external sources that use the Internet to access it.

Consumer to Consumer (C2C):

C2C E-commerce Services offers auction sites where consumers can post shopping lists. Other consumers can access this information and make an offer for the products or services listed. In most cases, the site operator calculates the transaction costs for the service.

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Website Designing

WordPress 5.0 – New Features and Improvements

WordPress Released latest version update 5.0. this is major WordPress update of 2018 with many new improvements and big changes. We will discuss what are new features, improvement and changes in WordPress 5.0

New Block-Based Editor – Gutenberg
wordpress 5.0 comes with new dafualt editor Gutenberg. It is block-based editor which allow users to create beautifull design with blocks. it includes block to add pictures, text, pictures gallery, button, list and more. This editor also make easy to embed content from other sites like Facebook, youtube etc. If you dont like this editor you can switch back to classic edit via install “classic editor” plugin.

New WordPress Theme – Twenty Nineteen
Wordpress 5.0 brings new dafult theme Twenty Nineteen. It is fully compatible with wordpress new editor Gutenberg. its lightweight and modern look theme to suitable to start a new professional blog. it is fully responsive and users can customize it according to their requirements.

Improved Mobile has Optimization
Wordpress Team Improved Mobile experience for users in WordPress 5. Now wordpress default themes are fully responsive. This aimed at Improving loading speed of default wordpress themes to improve ranking in search engines.

Security Updates
Wordpress Security is major and importance is topic for WordPress Team. WordPress Core Team Working hard to Make WordPress Secure. They suggest to use Good Hosting services with SSL certificate.