Forget what you think of SEO and start thinking about it as a constantly evolving field. With increasing user behavior and improving search engine capacity, standards are created and disappear in no time.
It’s not just the online marketing industry that is growing; the production of your company is also maturing. So when it comes to SEO, you cannot identify and forget yourself. You need to monitor and track how everything works, so you can compete with others.
These are some points to keep in mind when developing an SEO strategy:
- Who is in your target market? – Today’s SEO not only generates the highest possible traffic but also high-quality visitors who are interested in what you offer. In terms of demographics, what is your market looking for? How do I search the internet? Where are they? Google Analytics is a good starting point for your search!
- Most people are searching from mobile devices – Website optimization for mobile browsers is required if you want to be evaluated on the search results pages. If you do not know how your site behaves, enter the URL of your website in the Google Mobile test.
- Search engines are expanding – When someone mentions search engines, does he automatically assume he’s talking about Google? The tech giant has such a market share that “Google” has become a verb. However, most research is done on alternative sites such as Microsoft Bing. Set up your website on Google Alternatives to find out where you are.
- What kind of audience are you looking for? – A few years ago, the average user did not trust search engines to understand conversational questions. They searched for embarrassing expressions like “flower delivery to New York”. Now people feel good when they advertise: “Who offers roses by my side?” Changes in researcher habits are often subtle, but they are keywords. Do not focus on the keywords with the most traffic, but on conversions, sales, and profits.